Facebook Records Conversations For Ads, really? This is The Explanation

Using Facebook (Illistration)

In the era of rapidly evolving technology, smart devices can serve as a bugging device. Microphone and camera on the gadget bubbly with an internet connection, it is possible to perform recording activity unnoticed by the user. It looks classic, but that does not mean it's impossible. Because, technically compenent on smart devices make it possible to do so. Then the assumption arose that the user was being spied on by his own device.

Security in manufactured product is still vulnerable to hacking. A unique theory that states that Facebook tapped into a private conversation of its users after the mobile application was closed. From recorded conversations, it will serve as a keyword benchmark for advertiser networks. Facebook's wiretapping debate is no longer focused on the possibility or not, but more to the point of ethics.

Search for User Interest to Determine Advertise

It's not different from Google, social networking site like Facebook mostly take advantage of advertising. To get the attention of advertisers, they have to find a way to keep the ad level placed on their site to have specific targets according to the keywords. If noticed, the current Facebook display a lot of changes. Previous text and image views are structured in combination. However, at this time, the timeline automatically loads videos, news with the title "clickbait", and the "love" icon as another option to like posting.

From such means, Facebook is considered measuring the preferences of its users to determine the relevance of ads that appear based on interest. If the methods fail to attract attention, will Facebook use shortcuts through eavesdropping?

It's like an urban legend that's hard to lose. As stated by the Advertising Age, that fear of wiretapping by Facebook will be difficult to disappear even though Facebook advertising executives have explained in detail.

"We run ads on Facebook, we do not-and never-use microphones for advertising, that's not true," Rob Goldman wrote via his Twitter account.

Goldman's post was a direct response after the American Reply All podcast host PJ Vogt asked his followers with questions, whether they believed Facebook recorded their private conversations.

Amid the theory that is now still justified by the users of Facebook, certainly Facebook will attract the cost of advertising with premium rates. This is confirmed by the Director of Global international advertising agency, TBWA Worldwide, Baker Lambert.

"They have no excuse for that (tapping) They will not sell it to advertisers," Lambert explained, as quoted by KompasTekno from TechTimes on Friday (3/11/2017).

The rise of the debate about civilization through the smart devices, it is expected that users should be wiser to use gadgets to protect privacy.